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Programmatic Comms Planner
London (Contract) £21.03 - £22.03 / Hour
Programmatic Comms Planner - London
Role: MBS Programmatic Comms Planner
Location: London, UK
Duration: 6 Months
The MBS Programmatic Comms Planning role is a specialist position working across the sector's largest programmatic advertisers creating and delivering bespoke media & tech pitches. At the core of this role is programmatic planning - the ability to use data, tech, and tools to uncover insights that allow you to plan media strategies agnostically across O&O and 3rd party.
The MBS Programmatic Comms Planner will sit at the centre of planning and strategy - they will be responsible for coordinating and leading cross-functional groups to deliver cutting edge programmatic brief responses unlike anything delivered before. While the focus of the Comms Planner will be media, you will be expected to work closely with other specialists teams to ensure tech is incorporated into the solution sales approach.
The successful candidate will have a proven track record in producing pitches in either a media agency or media owner environment. You will be able to demonstrate strong use of insight to create a strategy that translates into a deliverable media plan. The candidate will have experience interrogating briefs to understand exactly what is required to win proposals and will feel comfortable owning responses - working across categories and under tight timelines. Finally, the candidate will also be a natural storyteller; possessing the ability to create succinct, creative, compelling pitches that leverage the best programmatic solutions.
Respond to media briefs; craft stories with in-depth audience data and proof points that create substantive, impactful, and compelling pitches either delivered in person or via workshops.
Work closely with the internal teams to understand client & agency planning frameworks ensuring each pitch is grounded in the language and thinking of individual agencies and/or clients.
Work closely with internal client teams to understand the customer's business objectives, advertising strategy, corporate guidelines and brand tone of voice.
Lead discovery of audience, category, and brand insights to drive strategic comms planning. Work with internal analysts to highlight additional data sets to develop consumer and category insights around a brand's target audience and/or proposition.
Collaborate with a range of internal teams, including; MBS specialists (video, data, creative, inventory, design) and other support teams including: marketing to ensure the best is represented in all proposals.
Partner with the Dublin 'Media & Inventory Specialist' team to ensure full alignment on priorities and pipeline. Lead overall comms planning strategy and ensure Dublin is briefed well enough to deliver media plans and additional media/tech suggestions back to London.
Become key stakeholder for product & go to market teams to disseminate top opportunities across format, creative & audience
Be the critical feedback loop on programmatic planning to engineers & product teams
Provide thought leadership internally & externally on programmatic planning
BA/BS degree or equivalent practical experience.
Comms Planning experience within a media agency environment.
Ability to speak and write in English fluently and idiomatically.
Experience working with major brands and advanced level of experience in brand marketing
Demonstrated knowledge of the programmatic landscape including formats, buy types, and strategies via sales funnel KPI
Knowledge of the digital media landscape.
Complex problem solver & experience in leadership with the ability to work through ambiguity with your team.
Adecco is acting as an Employment Business in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer.