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Content Writer
Birmingham (Full Time, Permanent)

Content Writer - Birmingham
We are currently seeking a self-starting content writer to work on content projects across the business. Working within the Marketing Team you will need to be able to work on your own-initiative and be confident in liaising directly with our team of professionals at all levels.

The purpose of our content writer is to provide creative copywriting support within the marketing team. You will be responsible for producing quality content for online and offline sources ie: articles (ie how tos, Q&As, data driven, news based etc), case studies, creative content campaigns, press releases, event related marketing material, PPC adverts, social media messages, service selling web pages, content marketing, print adverts, brochures, newsletters, leaflets, e-mail marketing campaigns etc.

Responsibilities:

Key Areas
This job description describes the main responsibilities of the role, however it is expected that people will undertake any other duties as required commensurate with their skills and abilities

Key Responsibilities:
You will:
• be able to craft persuasive and actionable copy across all channels
• interpret technical information and rework it into a consumer friendly and digestible format for distribution through all digital and offline channels
• you will also take an active role in the management of our social media accounts
• communicate effectively and informatively by liaising with the firm's professionals in order to source ideas for articles as well as assisting them with content they are producing. Have the ability to persuade and show the benefits of quality content
• be confident and creative in your thinking when producing social media messages and also have the aptitude and ability to liaise with potential clients over social media or online channels.
• adhere to all copyright, data protection and associated regulatory bodies in relation to producing content
• Research
o Competitors content strategy & topics
o Social listening to identify key or trending topics and key influencers
• Planning
o Input into overall content strategy
o Identify key themes / topics /influencers for blog or website content
• Management
o Optimise content strategy to ensure maximum coverage is gained
o Sign-off process
o Social and outreach of content to maximise coverage and engagement
o Update content as story evolves or changes
o Image creation to support content
• Reporting
o Understand and report on what content people are enaging with to shape future content
• Ensure all content is written to a standard that meets any regulatory guidance

Experience / Knowledge / Qualifications
Essential:

• Excellent copywriting skills and high level of English
• Ability to communicate effectively with other professionals
• Excellent communication skills (written and oral)
• Ability to work using own initiative
• Enthusiastic, creative and self-motivated
• Ability to write content that inspires its readers to take action
• High attention to detail
• Passion for social media

Desirable:

• Understanding of on-page Search Engine Optimisation (SEO) techniques
• Ability to report on performance of content from an onsite and social perspective